For digital marketers to do their work effectively, there is some particular tool they must have at their fingertips to stand out among all competitors.
Once it comes to the digital marketing business, there are some tools that you are expected to take advantage of in other to be on top of the game.
There are lots of digital marketers everywhere, but only those who have a good track record are on top of the game.
Now the big question will be,
Table of Contents
What is digital marketing?
Digital marketing is simply the marketing of products and/or services via digital means. Unlike traditional marketing where newspapers, magazines, posters, handbills, etc. are used for marketing. Digital marketing deals with digital methods of marketing.
You may want to read Top 5 Digital Marketing Challenges and their Best Solutions.
Digital marketing is no doubt the best way to market products and services in this generation.
With digital marketing, your marketing strategies can easily get to potential customers with just a little effort.
While embracing digital marketing, most time it is your customers that find you, this makes the conversion rate of digital marketing very high.
Good digital marketing, making good use of the appropriate tools has proved to give over 19.3% conversion, which is better than the old advertising medium.
Below this page is a 2 munites video that explains digital marketing visually.
For this reason, I am going to list and explain all the necessary tools every good digital marketer must make use of to be at their best, and keep their game on high.
Best tools for digital marketing
1. Social media marketing tools
Social media are interactive online technologies that facilitate the creation and sharing of information, interests, and ideas, as well as other forms of expression via networks and virtual communities.
The most common social media tools are Facebook, Twitter, Instagram, and Snapchat. These tools have been very impressive but used frequently and abused as well.
We have a list of social media tools that can be much more effective aside for the popular ones.
- Buffer: Use for post-scheduling across several platforms.
- MeetEdgar: This is a social network scheduling tool.
- Sprout Social: An all-in-one marketing tool for social media.
- Hootsuite: For post scheduling on different social media platforms.
- SocialOomph: This can be used for bulk upload of updates with a click.
- IFTTT: Among several other functions, it is best used to send tweets any time you make a new post on Instagram.
- BuzzSumo: with this platform, you can select keywords and find a breakdown of some of the most popular trending posts on those keywords, with the list of those who are sharing that content.
- Oktopost: Best used to manage robust social media teams as well as content schedules.
- Feedly: It is. A content aggregator, which can be used to get content from any number of different areas, combining ideal reading material into a single feed.
- Tagboard: A social listening tool, best used for monitoring brands and product mentions.
- Followerwonk: it helps analyze and optimize all your Twitter audience, suggesting people you should follow, and also helps to grow your audience.
- Bitly: it allows you to shorten and customize URLs to look more pretty and fit across all your social media channels.
- Agora Pulse: It allows you to view how your social media marketing campaign is up against your competitors. Also, a perfect solution for social media management.
- Tailwind: it helps you to succeed on Instagram and Pinterest.
- Audiense: a social tool that lets you know new target audiences, and understands your audience and how they tick, it also helps to optimize your audience activities at scale with reports and tracking.
- Brand24: This tool helps you to be aware of what people are saying about your brand.
- Socedo: This tool can detect people on social media who fit your buyer; it makes use of real-time social behavior to pre-qualify those people.
2. Image editing tools
You will agree with me when I say “An image can describe a thousand words by just a mere look.” Digital marketers create and edit images daily.
If you are into digital marketing and don’t make use of image editing tools, then you may be wondering which tools are best for image editing.
There are lots of available tools, both free, premium, and paid. But I will list only those that successful digital marketers have rated very high.
- Photoshop: This seems to be the most popular image editor, image creator, and image designing tool. Fantastic for producing high-quality images with beautiful effects.
- Gimp: This app works very similar to Photoshop, it is great for producing banners or tweaking images.
- Pixlr: This is a free online base image editor tool, with a user-friendly interface.
- Sumopaint: This is a new app that has beautiful filters and tools for excellent designs.
3. Infographic and chart tools
- Infogr.am: used to create good-looking visual data.
- Piktochart: Comes with hundreds of themes creating Infographics in just a few minutes.
- Visual.ly: With this tool, you can connect to your Google Analytics, Twitter, or Facebook account to have your own beautifully presented data.
- Easel.ly: It provides users with a friendly interface to make compelling infographic images. It comes with themes, backgrounds, and shapes.
- Wordle: This is an excellent tool for creating quick images for your posts, blog, and emails.
- Tagul: is a much more advanced word cloud generator with custom colors, fancy effects, and several types of shapes.
4. Analytics tools
The analytics tools are essential to keep good track of stats and traffic on different platforms. Listed below are the top analytics tools best for digital marketers.
- Cyfe: With Cyfe, you can integrate all of your online marketing analytics into a dashboard. It helps ease analytics comparison stress.
- Mixpanel: With this tool, you can mine your data segment it, and visualize it in several forms, it also gives you the ability to use bookmarks and annotations for reports and events.
- Kissmetrics: It helps digital marketers in decision-making. It does this by analyzing intelligent audience behavior on certain things and helping to engage with automation.
- Moz Pro: This is an SEO analytics tool built by specialists, in other to provide intelligent devices and data that will help marketers and SEO professionals generate actionable and practical insights.
- SEMrush: This is an analytics reporting tool that allows seeing a wealth of information such as keyword analysis to discover what your competitors are using, find new organic competition, have a look at their ad strategies and budgets, and analyze ad copy and keywords. It also helps you to find new publishers and more.
- Hotjar: This is an analytics and feedback dashboard, which helps you to understand your web and mobile website visitors truly.
5. Email marketing tools
Email marketing tools are among the most cost-effective digital marketing platforms. They are straightforward to manage; they provide you with full control and allows you to establish contact with your potential customers.
Some of the active email marketing tools are; Mail Chimp, Reach Mail, Litmus, Target Hero, Mad Mimi, Drip, Cake Mail, Flashissue, Mailjet, Constant Contact, AWeber, GetResponse, iContact, Zoho, ToutApp, BenchMark, LeadPages, Infusionsoft, Campaign Monitor, Campaigner, Vertical Response, ActiveCampaign, YesWare.
Ways to Market Your Business at Little or No Cost
I decided to include this article here because I know it will be of utmost importance for anybody reading this article on Best Digital Marketing Tools.
Most modern businesses of a certain size will have their own marketing department – or at least a marketing professional on the books.
In fact, despite the gloomy economic outlook for the next few years, many firms upped their marketing spend in the last quarter of 2011, proving that many companies view marketing as a good way of holding out against dim future prospects.
But what about those firms that can’t afford to nudge up their outgoings in the current climate, or who feel that they’re already doing as much as they can to push their brand?
There are a few ways to integrate simple and small marketing techniques that when executed together will make the most of your cash, and time.
Try advertising in places that won’t cost you any money. Examples of these include the side/bodies of your company vehicles or any property you own/operate from.
Of course, this should be done within reason, and the type of business/service you’re advertising will largely determine how you carry this out.
If done subtly enough even a solicitor’s office or financial institution can get away with this type of marketing.
Another advertising option that isn’t free but very cheap is merchandise. Again this might sound corny, but done right could pay off.
Think of how many branded pens for example you have lying around, that come in useful in the mad rush to write down a telephone number and then stay with you for months, all the time drilling that company’s name into your head.
The same goes for packaging; if shops can have you walking around with their name across your bags then what’s to stop you from doing the same with your industry’s equivalent?
In some industries business cards are de rigueur (prescribed or required by fashion, etiquette ) but in others, they are rarely carried by employees, which could be missing a vital opportunity to market the firm.
By encouraging staff to carry business cards that have their job title and the company name/logo on them, staff will be actively advertising the company whilst going about their work.
You can prompt this sort of activity by introducing a policy stating that business cards are required and that they will be provided by the company (with the company logo etc. included).
Also, all new staff can be given a set of cards on employment, thus encouraging the adoption of cards company-wide.
For many firms, social networking sites are the antidote to productivity and hard work, and as these sites gain more and more users employees who work in offices are finding their attention spans wane.
There is however a way to use these sites to your advantage. There’s no suggestion that Facebook will catapult your staff into high-productivity mode but sites like LinkedIn, and if used properly, Twitter can be used to increase the visibility and reach of your business.
By training staff on best practices for these sites – including professionalism when using them for work purposes – and encouraging them to join, your presence on the net will increase dramatically.
It’s also useful to get staff blogging on industry topics, using their expertise to add to the information available on the net in the name of the business.
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